Company Description 

Every year, millions of seniors lapse or surrender their life insurance policies for little or no value in return from their insurance company. Life Settlements help seniors by giving them the option to sell their policy instead, receiving significantly more value than had they otherwise given up their policy. The money we pay seniors helps meet retirement needs, healthcare costs, long term care expenses, or whatever else they’d like. 

Lighthouse Life is a member of the growing group of companies owned by LHL Strategies, Inc. (“LHL” or “LHL Strategies”), providing vertically integrated services and solutions for asset managers to acquire and manage life policies and portfolios. Clients of the LHL companies benefit from working inside the industry’s only integrated platform for policy acquisition and trading, policy and portfolio valuation, management, and now, portfolio servicing.  

Our atmosphere encourages innovation and collaboration throughout the organization. We promote a healthy work-life balance and have created an open and fun environment. That said, we are driven to exceed expectations and want to share our days with those who raise their hand, step forward, and work hard. 

Our compensation package is highly competitive for the position and includes comprehensive benefits as well as a flexible and generous PTO policy. 

Lighthouse Life is a remote-first company. This role can be located anywhere within the U.S. with potential for travel for meetings and/or other events. Lighthouse Life’s offices are located in Conshohocken, Pennsylvania, less than 10 miles outside of the city of Philadelphia, and steps from the regional commuter train line. 

Job Description 

The Marketing Manager will own Lighthouse Life’s marketing operations, technology, and analytics ecosystem with a mandate to drive measurable growth across both B2B and consumer channels. This role is responsible for architecting and optimizing the full MarTech stack, ensuring seamless lead flow from initial engagement through conversion, and enabling data-informed decision-making across the commercial organization.  This individual will balance strategic thinking with hands-on operational execution, establishing scalable processes, introducing automation, and continuously enhancing the performance, reliability, and reporting of all marketing systems and channels. 

Responsibilities  

• Architect and maintain marketing technology ecosystem: Manage and optimize our MarTech stack including CRM, automation platforms, analytics tools, and attribution systems.. Solve key operational challenges – address matters like attribution, lead routing and follow up, program automation, and improving data accuracy.  

• Ensure proper hand-off of leads between marketing and sales: Manage the integration of lead intake technology across all websites and platforms.  Manage website plug-ins and forms to optimize conversion of customers, and capture all marketing attribution information. Ensure integration between front end (website) and Salesforce is working properly. Manage Marketing Telephony systems.  

• Configure and maintain marketing toll-free numbers used for marketing, and ensure proper call routing to sales/answering service Reconfigure and maintain IVR for all customer facing numbers Track KPI’s including speed of answer, abandonment rates Implement new automated answering systems Work cross-functionally with Sales to forecast customer demand and determine capacity and staffing needs  

• Manage Website Platform: Set and manage processes for maintenance and update of WordPress website (CMS updates, landing pages, content refreshes), work cross-functionally with internal or external content creators. Support rapid testing and iteration of new channels, workflows, and content building strategies Manage roll out of new content and edits to all websites. Review content from SEO Agency for accuracy and relevance Monitor proper functionality of website and associated technology  

• CRM: Configure and execute manual and automated marketing campaigns (email, SMS, push), including building and managing all email templates, landing pages, and forms. Work cross functionally with Sales and Closing team on designing and managing automated engagement campaigns that lead our customers from initial contact through conversion. Segment and customize processes between our different brands and target audiences (B2B and Direct-to-Consumer)  

• Analytics: Ensure proper tracking, implementation, and reporting of website analytics (e.g., Google Analytics, Google Search Console).  Review all integrations between Google Analytics, Gravity Forms, Zappier, Call Rail, and Salesforce  

• Process Improvement: Document all processes Create contingency plans for system outages 

Knowledge and Experience 

• Bachelor’s degree in marketing, advertising, or a related analytical field. 

• Minimum of 2 years of experience in marketing or advertising. 

• Strong proficiency in Microsoft Excel, Tableau, Salesforce and comfort working with data models and quantitative analysis. 

• Excellent analytical, problem-solving, and attention-to-detail skills. 

• Strong written and verbal communication skills are important. 

• Proactive, team-oriented mindset with the ability to manage multiple projects effectively. 

Personal Attributes 

• You are curious by nature. 

• You have a bias for action. 

• You have superior time management and organizational skills. 

• You have good interpersonal skills. 

• You enjoy working in a fast-paced, fast-growing organization. 

• You aren’t afraid to challenge the norm.